ISBN: | 9781119716310 |
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ISBN: | 1119716314 |
编目源: | WaSeSS/DLC DLC OCLCO OCLCF YDX OCLCO OCLCA |
个人名称: | McDaniel, Carl,1941- |
题名: | Marketing research : using analytics to develop market insights / Carl Mcdaniel, Jr., Roger Gates. |
版本说明: | Twelfth edition. |
索书号: | F713.5/M134-2E |
载体形态: | xvii, 365, A-8, N-8, G-8, QS-4, I-12 pages : illustrations (chiefly color) ; 26 cm |
书目附注: | Includes bibliographical references and index. |