ISBN: | 0669250031 |
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编目源: | DLC DLC DLC |
地理区域代码: | n-us--- |
个人名称: | Weinberger, Marc G. |
题名: | Effective radio advertising / Marc G. Weinberger, Leland Campbell, Beth Brody. |
索书号: | F713.8/W423E |
出版发行项: | New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994. |
载体形态: | ix, 174 p. : ill. ; 25 cm. + 1 sound disc (digital ; 4 3/4 in.) |
书目附注: | Includes bibliographical references (p. [1615-165) and index. |