ISBN: | 0072410647 |
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个人名称: | Peter,J.Paul. |
题名: | Consumer behavior and marketing strategy/ Jerry C.Olson. |
版本说明: | 6th ed. |
索书号: | F713.50/P478E |
出版发行项: | Boston...[et al.]: Irwin McGraw-Hill, 2001. |
载体形态: | 582p.: ill.(color); 25cm. |
书目附注: | includes bibliographical references and index. |