| ISBN: | 9780262036276 : |
|---|
| ISBN: | 0262036274 |
| 编目源: | DLC DLC BTCTA YDX BDX OCLCF OCLCQ MYG YDX |
| 个人名称: | Ghose, Anindya, |
| 题名: | Tap : unlocking the mobile economy / Anindya Ghose. |
| 索书号: | F713.36/G422E |
| 载体形态: | ix, 230 pages : illustrations, maps ; 24 cm |
| 书目附注: | Includes bibliographical references and index. |
| 格式化内容附注: | I. Human behavior and the mobile phone journey so far -- Mobile phones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- II. The forces shaping the mobile economy -- Context : what's going on? -- Location : why geography matters -- Time : it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving Wanamaker's riddle -- III. Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index. |