| ISBN: | 9781538167090 |
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| ISBN: | 1538167093 |
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| ISBN: | 9781538180112 |
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| ISBN: | 1538180111 |
| 编目源: | DLC DLC OCLCO OCLCL YDX BDX WTV OQX JAS OCLCO OCLCF YDX CDX YQR CNSLL OCLCO HF9 JYJ IVU CGN OCLCL MNT OCLCO S1C |
| 个人名称: | Quesenberry, Keith A.,1971- |
| 题名: | Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry. |
| 版本说明: | Fourth edition. |
| 索书号: | F713.36/Q5=4E |
| 出版发行项: | Lanham [Maryland] : Rowman & Littlefield, [2025] |
| 载体形态: | xx, 437 pages : black and white illustrations ; 26 cm |
| 一般附注: | Revision of: Third edition. Lanham, Maryland : Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2021]. |
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| 一般附注: | "Glossary": pages 353-366. |
| 书目附注: | "Notes": pages 367-422. |
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| 书目附注: | Includes bibliographical references and index. |