ISBN: | 0135163374 |
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编目源: | DLC DLC DLC |
个人名称: | Russell, Thomas,1941- |
题名: | Kleppner`s advertising procedure. |
版本说明: | 11th ed. / |
索书号: | F713.8/K64=3E |
出版发行项: | Englewood Cliffs, N.J. : Prentice Hall, c1990. |
载体形态: | xviii, 718 p. : ill. (some col.) ; 29 cm. |
丛编说明: | The Prentice Hall series in marketing |
一般附注: | Rev. ed. of: Kleppner`s advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. |
书目附注: | Includes bibliographical references and index. |