书目详细信息
： ENTREPRENEURSHIP :
书目信息 机读格式(MARC)
| ISBN： | 9780131695696 : |
|---|---|
| ISBN： | 013169569X |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Barringer, Bruce. |
| 题名： | Entrepreneurship : Successfully launching new ventures / Bruce R.Barringer and R.Duane Ireland. |
| 索书号： | F272.91/B276E |
| 出版发行项： | Upper Saddle River : Pearson/Prentice Hall, 2006. |
| 载体形态： | 482 p.: 29 cm. |
| 一般附注： | Mixed media product; Contains Hardback and Online resource. |
| 格式化内容附注： | I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture`s Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name Index Subject Index Company Index Photo Credits. |