ISBN: | 0131844822 |
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编目源: | DLC DLC |
个人名称: | Fletcher, Keith,1948- |
题名: | Marketing management and information technology / Keith Fletcher. |
版本说明: | 2nd ed. |
索书号: | F713.5/F613E |
出版发行项: | New York : Prentice-Hall, 1995. |
载体形态: | p. cm. |
书目附注: | Includes bibliographical references and index. |