ISBN: | 0133488306 |
---|---|
编目源: | DLC DLC |
个人名称: | Russell, Thomas,1941- |
题名: | Kleppner`s advertising procedure / J. Thomas Russell, W. Ronald Lane. |
版本说明: | 13th ed. |
索书号: | F713.8/K64=4E |
出版发行项: | Englewood Cliffs, N.J. : Prentice Hall, c1995. |
载体形态: | xviii, 799, [15] p. ; 28 cm. |
丛编说明: | The Prentice Hall series in marketing |
书目附注: | Includes bibliographical references and index. |