ISBN: | 0324113803¥770.00 |
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个人名称: | O`Guinn, Thomas C. |
题名: | Advertising and integrated brand promotion/ Thomas C. O`Guinn, Chris T. Allen, Ric hard J. Semenik. |
版本说明: | 3rd ed. |
索书号: | F713.8/O34E |
出版发行项: | Australia ; Mason, Ohio : Thomson/South -Western, 2003. |
载体形态: | xxxix, 773 p. : col. ill. ; 29 cm. |
书目附注: | Includes bibliographical references and i ndexes. |