个人名称: | Dirksen, Charles J., |
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题名: | Readings in marketing, edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley. |
版本说明: | Rev. ed. |
索书号: | 713.5-53/D599E |
出版发行项: | Homewood, Ill., R. D. Irwin, 1968. |
载体形态: | xiv, 673 p. illus., maps. 23 cm. |
书目附注: | Includes bibliographies. |