ISBN: | 0-256-12576-7 : |
---|---|
编目源: | ZJY |
个人名称: | Boyd, Harper W. |
题名: | Marketing Management : A Strategic Approach with A Global Orientation / Harper W. Boyd, etc. |
版本说明: | 2nd ed. |
索书号: | F713.5/B78 |
出版发行项: | Chicago: IRWIN, 1995 |
载体形态: | 550 p. : illus.; 25 cm. |
丛编说明: | The Irwin Series in Marketing |