书目详细信息
： Cases to accompany Contemporary strategy analysis, sixth edition /
书目信息 机读格式(MARC)
| ISBN： | 9781405163101 (pbk. : alk. paper) |
|---|---|
| ISBN： | 1405163100 (pbk. : alk. paper) |
| 编目源： | DLC DLC BAKER BTCTA BWKUK YDXCP BWK DLC |
| 个人名称： | Grant, Robert M.,1948- |
| 题名： | Cases to accompany Contemporary strategy analysis, sixth edition / Robert M. Grant. |
| 索书号： | C934/G761=2E |
| 出版发行项： | Malden, MA ; Oxford : Blackwell Pub., 2008. |
| 载体形态： | xiv, 347 p. : ill. ; 25 cm. |
| 格式化内容附注： | Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart Stores Inc., 2007 -- Manchester United : the Glazer takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson, Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation : rewriting the rules of management. |