书目详细信息
： THE MANAGEMENT OF TECHNOLOGY AND INNOVATION :
书目信息 机读格式(MARC)
| ISBN： | 0324144970 |
|---|---|
| 其他标准号： | 9780324144970 |
| 编目源： | TEF TEF TEF BAKER JCU |
| 个人名称： | White, Margaret A. |
| 题名： | The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton. |
| 索书号： | F27/W586E |
| 出版发行项： | Mason,OH : Thomson/South-Western, c2007. |
| 载体形态： | xxiii, 404 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success. |