ISBN: | 9783030654542 (hbk.) : |
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ISBN: | 3030654540 (hbk.) |
编目源: | EBLCP EBLCP YDX GW5XE OCLCO OCLCF |
个人名称: | Galan-Ladero, M. Mercedes. |
题名: | Cause-related marketing : case studies from a global perspective / M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves, editors. |
索书号: | F713.50/G146E |
出版发行项: | Cham, Switzerland : Springer, 2021. |
载体形态: | xxiv, 435 p. : ill. (some col.) ; 24 cm. |
书目附注: | Includes bibliographical references. |