书目详细信息
： THE HANDBOOK OF INTERNATIONAL DIRECT MARKETING /
书目信息 机读格式(MARC)
| ISBN： | 0749407204 |
|---|---|
| 编目源： | MiAC MiAC OCoLC DLC |
| 题名： | The Handbook of international direct marketing / edited by Adam Baines. |
| 索书号： | F713.3/H236E |
| 出版发行项： | London : Kogan Page, 1992. |
| 载体形态： | xvi, 320 p. : ill. (some col.) ; 24 cm. |
| 一般附注： | "Published in association with the European Direct Marketing Association"--Cover. |
| 一般附注： | Includes index. |
| 格式化内容附注： | International direct marketing : has it come of age? / Miles Young. International agencies : choosing between independent and family networks / Frank Goozee. What can postal services do to stimulate international direct marketing? / Kathryn Wilson. Managing international handling / Ian Hughes. Models for international postal services -- Perfecting DM copy for international campaigns / Ursula Gr鑥ber. Choosing an agency for an international DM campaign / Robert Scott-Moncrieff. The future of postal services for the business user in Europe and the UK / Robin Fairlie. International list buying : finding the direct route to new markets / Rosemary Smith. Technology and the future of international direct mail / Nicholas di Talamo. International mailing : consolidation or special services? / Terry Kavanagh. Direct marketing and data protection in Europe / Tony Coad. Managing international business-to-business campaigns / Jan Zevenbergen and Paul Phillips. International mail carriage : the independent carriers / Don Brooks. International direct mail and self-regulation : is there a problem? what is being done? / Michael Goodrich. Telemarketing--an international perspective / Philip Cohen. Mailing preference services : the international perspective / Kay Beckett. Belgium, test market for the greater European direct market / Irene Allanson. Direct marketing and the environment : the search for a guilty party / Monika Scherer. |