ISBN: | 0801606020 |
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个人名称: | Berkowitz, Eric N. |
题名: | Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. |
索书号: | F713.5/B513.1E |
出版发行项: | St. Louis : Times Mirror/Mosby College Pub., 1986. |
载体形态: | xxv, 747 p. : ill. (some col.) ; 26 cm. |
一般附注: | Includes indexes. |
书目附注: | Bibliography: p. 699-713. |