ISBN: | 0135582059 |
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个人名称: | Nickels, William G. |
题名: | Marketing principles : a broadened concept of marketing / William G. Nickels. |
索书号: | F713.5/N632E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1978. |
载体形态: | xvi, 576 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |