ISBN: | 007055272X : |
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个人名称: | Schewe, Charles D.,1942- |
题名: | Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. |
索书号: | F713.5/S328E |
出版发行项: | New York : McGraw-Hill, c1980. |
载体形态: | xxii, 665 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographies and index. |