ISBN: | 0030039665 |
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个人名称: | Dunn, S. Watson1918- |
题名: | Advertising: its role in modern marketing [by] S. Watson Dunn [and] Arnold M. Barban. |
版本说明: | 3d ed. |
索书号: | F713.8/D923E |
出版发行项: | Hinsdale, Ill., Dryden Press [1974] |
载体形态: | vii, 630 p. illus. 25 cm. |
书目附注: | Includes bibliographies. |