ISBN: | 0-256-13972-5 : |
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编目源: | DLC DLC DLC |
地理区域代码: | n-us--- |
个人名称: | Hawkins, Del I. |
题名: | Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
版本说明: | 6th ed. |
索书号: | F713.53/H393 |
出版发行项: | Chicago : Irwin, c1995. |
载体形态: | xix, 649 p. : ill. (some col.) ; 27 cm. |
丛编说明: | The Irwin series in marketing |
书目附注: | Includes bibliographical references and indexes. |