ISBN: | 0750620129 (pbk) : |
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编目源: | Uk Uk ICU DLC |
地理区域代码: | e------ |
个人名称: | Randall, Geoffrey. |
题名: | Trade marketing strategies : the partnership between manufacturers, brands, and retailers / Geoffrey Randall. |
版本说明: | 2nd ed. |
索书号: | F713.3/R188E |
出版发行项: | Oxford ; Boston : Butterworth-Heinemann, 1994. |
载体形态: | xiv, 183 p. : ill. ; 24 cm. |
一般附注: | First published as Marketing to the retail trade. |
书目附注: | Includes bibliographical references and index. |