书目详细信息
： Culture built my brand :
书目信息 机读格式(MARC)
| ISBN： | 9781637551417 (hardcover) : |
|---|---|
| ISBN： | 163755141X (hardcover) |
| 编目源： | MNW MNW OCLCO HBP OCLCO YDX |
| 个人名称： | Miller, Mark, |
| 题名： | Culture built my brand : the secret to winning more customers through company culture / Mark Miller, Ted Vaughn. |
| 索书号： | F272.91/M618E |
| 载体形态： | xi, 189 pages : illustrations ; 22 cm |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Introduction -- Part one. 1 How culture eats brand ; 2 Are you keeping your promise? -- Part two. 3 Principles: actions speak louder than words ; 4 Architecture: the structures that support your people ; 5 Rituals: experiences that energize your people ; 6 Lore: the sticky stories that shape us ; 7 Vocabulary: words create worlds ; 8 Artifacts: the look and feel of culture ; Conclusion. |