ISBN: | 025613412X |
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编目源: | DLC DLC DLC |
个人名称: | Arens, William F. |
题名: | Contemporary advertising / William F. Arens, Courtland L. Bov鈋e ; with the editorial collaboration of Jack J. Whidden. |
版本说明: | 5th ed. |
索书号: | F713.8/B783=3E |
出版发行项: | Burr Ridge, Ill. : Irwin, c1994. |
载体形态: | xxx, 573, [81] p. : ill. (some col.) ; 29 cm. |
丛编说明: | The Irwin series in marketing |
一般附注: | Bov鈋e`s name appears first on previous editions. |
书目附注: | Includes bibliographical references and indexes. |