ISBN: | 0395285003 |
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题名: | Marketing : contemporary dimensions / [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell. |
版本说明: | 2d ed. |
索书号: | F713.5/R654E |
出版发行项: | Boston : Houghton Mifflin, c1980. |
载体形态: | xii, 399 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references. |