ISBN: | 0135582547 |
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地理区域代码: | n-us--- |
个人名称: | Luck, David Johnston. |
题名: | Marketing strategy and plans : systematic marketing management / David J. Luck, O. C. Ferrell. |
索书号: | F713.5/L941-2E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1979. |
载体形态: | xv, 474 p. : ill. ; 25 cm. |
一般附注: | Includes index. |
书目附注: | Bibliography: p. 455-461. |