书目详细信息
： Authentic personal branding :
书目信息 机读格式(MARC)
| ISBN： | 9781607520993 (pbk.) |
|---|---|
| ISBN： | 1607520990 (pbk.) |
| ISBN： | 9781607521006 (hardcover) |
| ISBN： | 1607521008 (hardcover) |
| 编目源： | DLC DLC YDXCP YDX CDX |
| 个人名称： | Rampersad, Hubert K. |
| 题名： | Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand / Hubert K. Rampersad ; with foreword by Marshall Goldsmith and afterword by Dave Ulrich. |
| 索书号： | F713.50/R177E |
| 出版发行项： | Charlotte, NC : Information Age Pub., c2009. |
| 载体形态： | xix, 261 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company. |