ISBN: | 0060426756 |
---|---|
编目源: | DLC DLC DLC |
个人名称: | Hartley, Robert F.,1927- |
题名: | Marketing fundamentals / Robert F. Hartley. |
索书号: | F713.5/H332-3E |
出版发行项: | New York : Harper & Row, c1983. |
载体形态: | xix, 631 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references and indexes. |