ISBN: | 007084559X |
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ISBN: | 0070841241 (pbk.) |
个人名称: | Chisnall, Peter M. |
题名: | Marketing research : analysis and measurement / Peter M. Chisnall. |
版本说明: | 2nd ed. |
索书号: | F713.5/C542E |
出版发行项: | London ; New York : McGraw-Hill, c1981. |
载体形态: | xi, 391 p. ; 24 cm. |
一般附注: | Includes bibliographical references and index. |