ISBN: | 9781119576433 |
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ISBN: | 1119576431 |
编目源: | WaSeSS/DLC DLC OCLCF OCLCO UKMGB U3W YDX OCLCQ UKOBU NDB EQO LUN YDX OCLCO |
个人名称: | Grant, Robert M.,1948- |
题名: | Contemporary strategy analysis / Robert M. Grant. |
版本说明: | Tenth edition. |
索书号: | C934/G763=2E |
载体形态: | xvi, 656 pages : illustrations ; 26 cm |
一般附注: | Includes index. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The sources and dimensions of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategy and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness firm -- External growth strategies : mergers, acquisitions, and alliances -- Current trends in strategic management. |