书目详细信息
： Marketing communications in emerging economies. Volume I,Foundational and contemporary issues /
书目信息 机读格式(MARC)
| ISBN： | 9783030813284 |
|---|---|
| ISBN： | 3030813282 |
| 编目源： | YDX YDX GW5XE UKMGB |
| 地理区域代码： | d------ |
| 题名： | Marketing communications in emerging economies. Volume I, Foundational and contemporary issues / edited by Thomas Anning-Dorson and five others. |
| 索书号： | F713.50/A615E/1 |
| 载体形态： | 323 pages : illustrations (chiefly color) ; 22 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets -- Chapter 5 Analysing the influence of public relations in the integrated marketing communication process -- Chapter 6 The Antecedents and Consequences of Brand Hate: A Review Of Current Literature -- Chapter 7 Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies - Isaac Coffie & Robert Hinson -- Chapter 8 Visual Pollution through Excessive Outdoor Advertisements -- Chapter 9 Radio Advertising and Bank Customers. |