ISBN: | 0130852201 |
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编目源: | DLC DLC C#P |
个人名称: | Lane, W. Ronald,1940- |
题名: | Advertising : a framework / W. Ronald Lane, J. Thomas Russell. |
索书号: | F713.8/L265E |
出版发行项: | Upper Saddle River, N.J. : Prentice Hall, c2001. |
载体形态: | xviii, 378 p. : ill. ; 23 cm. |
书目附注: | Includes bibliographical references and index. |