ISBN: | 9780136026600 |
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ISBN: | 0136026605 |
编目源: | DLC DLC YDX BAKER YDXCP CVU |
个人名称: | Kotler, Philip. |
题名: | A framework for marketing management / Philip Kotler, Kevin Lane Keller. |
版本说明: | 4th ed. |
索书号: | F713.50/K87E |
出版发行项: | Upper Saddle River, N.J. : Pearson Prentice Hall, 2009. |
载体形态: | xxii, 362 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |