书目详细信息
： Creative marketing for new product and new business development /
书目信息 机读格式(MARC)
| ISBN： | 9789812772183 (hbk.) : |
|---|---|
| ISBN： | 9812772189 (hbk.) : |
| 编目源： | UK-WkNB UK-WkNB |
| 题名： | Creative marketing for new product and new business development / Edited by Akira Ishikawa, Atsushi Tsujimoto. |
| 索书号： | F713.3/I79E |
| 出版发行项： | Singapore : World Scientific Publishing Co Pte Ltd : [distributor] Marston Book Services Ltd : [distributor] Central Book Services : [distributor] Central Book Services : [distributor] World Scientific Publishing Co Inc (USA), 2008. |
| 载体形态： | 250 p. : ill. |
| 一般附注： | Hardback. |
| 格式化内容附注： | Strategic Planning and R&D Management-- Designing, Selecting and Assessing R&D Projects-- Systematization and Fortification of Information-- Important Considerations in Proceeding with R Information Search in Developing "Healthy Tea "-- Development of "Teach Me Electronic Appliances"-- Cases of Robot Development-- Incidents of Product Malfunctions in Corporations. |