ISBN: | 0131491784 |
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ISBN: | 9780131491786 (pbk.) : |
编目源: | UK-WkNB UK-WkNB |
个人名称: | Zimmerer, Thomas W. |
题名: | Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough. |
版本说明: | 4th rev.ed. |
索书号: | F276.3/Z72E |
出版发行项: | Upper Saddle River : Pearson/Prentice Hall, 2005. |
载体形态: | 578 p. : (some col.), col., ill., map ; 28x22x2 cm. |
一般附注: | Paperback. |
格式化内容附注: | I. THE CHALLENGE OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship. 2. Inside the Entrepreneurial Mind: From Ideas to Reality. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur. 4. Forms of Ownership and Franchising. 5. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS. 6. Building a Marketing Plan. 7. E-Commerce and the Entrepreneur. 8. Advertising and Pricing for Profit. IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS. 9. Managing Cash Flow. 10. Creating a Successful Financial Plan. 11. Crafting a Winning Business Plan. IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE. 11. Sources of Financing: Equity and Debt. 12. Choosing a Location and Layout. 13. Global Aspects of Entrepreneurship. 14. Building and Leading a Successful Team. Endnotes. Index. |