书目详细信息
： ESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS
书目信息 机读格式(MARC)
| ISBN： | 0131491784 |
|---|---|
| ISBN： | 9780131491786 (pbk.) : |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Zimmerer, Thomas W. |
| 题名： | Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough. |
| 版本说明： | 4th rev.ed. |
| 索书号： | F276.3/Z72E |
| 出版发行项： | Upper Saddle River : Pearson/Prentice Hall, 2005. |
| 载体形态： | 578 p. : (some col.), col., ill., map ; 28x22x2 cm. |
| 一般附注： | Paperback. |
| 格式化内容附注： | I. THE CHALLENGE OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship. 2. Inside the Entrepreneurial Mind: From Ideas to Reality. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur. 4. Forms of Ownership and Franchising. 5. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS. 6. Building a Marketing Plan. 7. E-Commerce and the Entrepreneur. 8. Advertising and Pricing for Profit. IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS. 9. Managing Cash Flow. 10. Creating a Successful Financial Plan. 11. Crafting a Winning Business Plan. IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE. 11. Sources of Financing: Equity and Debt. 12. Choosing a Location and Layout. 13. Global Aspects of Entrepreneurship. 14. Building and Leading a Successful Team. Endnotes. Index. |