ISBN: | 0070088659 |
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个人名称: | Buell, Victor P. |
题名: | Marketing management : a strategic planning approach / Victor P. Buell. |
索书号: | F713.5/B928-2E |
出版发行项: | New York : McGraw-Hill, c1984. |
载体形态: | xxi, 682 p. : ill. ; 25 cm. |
丛编说明: | McGraw-Hill series in marketing |
一般附注: | Includes indexes. |
书目附注: | Bibliography: p. 666-672. |