书目详细信息
： Corporate reputation :
书目信息 机读格式(MARC)
| ISBN： | 9780566092053 (hardback : alk. paper) |
|---|---|
| ISBN： | 9781409423270 (ebook) |
| 编目源： | DLC DLC |
| 题名： | Corporate reputation : managing opportunities and threats / Ronald J. Burke, Graeme Martin and Cary L. Cooper. |
| 索书号： | F270/B959E |
| 出版发行项： | Burlington, VT : Ashgate Pub. Company, 2011. |
| 载体形态： | xvi, 338 p. : ill. ; 26 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. |