ISBN: | 0071412867 |
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个人名称: | Berry, John,1960- |
题名: | Tangible strategies for intangible assets : how to manage and measure your company`s brand, patents, intellectual property, and other sources of value / John Berry. |
索书号: | F273.4/B534E |
出版发行项: | New York : McGraw-Hill, 2005. |
载体形态: | ix, 325 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references (p. 291-309) and index. |