ISBN: | 0137750986 : |
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个人名称: | Edwards, Charles Mundy, Jr. |
题名: | Retail advertising and sales promotion / Charles M. Edwards, Jr., Carl F. Lebowitz. |
版本说明: | 4th ed. |
索书号: | F713.8/E26E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1981. |
载体形态: | xii, 531 p. : ill. ; 24 cm. |
一般附注: | Includes index. |