ISBN: | 9780470689752 (pbk.) |
编目源: | DLC DLC |
个人名称: | McLoughlin, Damien. |
题名: | Strategic market management : global perspectives / Damien McLoughlin, David A. Aaker. |
版本说明: | 1st ed. |
索书号: | F713.56/M163E |
出版发行项: | Hoboken, N.J. : Wiley, 2010. |
载体形态: | xiii, 354 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization. |