ISBN: | 9783319473277 (hbk.) : |
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ISBN: | 3319473271 (hbk.) |
编目源: | EBLCP EBLCP DKDLA OCLCO IDB AZU YDX N$T OCLCQ OCLCO OH1 |
地理区域代码: | n-us--- |
个人名称: | Berger, Arthur Asa. |
题名: | Marketing and American consumer culture : a cultural studies analysis / Arthur Asa Berger. |
索书号: | F171.247/B496E |
出版发行项: | Cham : Palgrave Macmillan, 2016. |
载体形态: | xi, 164 p. : ill. ; 22 cm. |
书目附注: | Includes bibliographical references and index. |
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书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Introduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter's The Strategy of Desire -- Coda: Marketing and Martians. |