ISBN: | 0256033021 |
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个人名称: | Bov鈋e, Courtland L. |
题名: | Contemporary advertising / Courtland L. Bov鈋e, William F. Arens. |
版本说明: | 2nd ed. |
索书号: | F713.8/B783=2E |
出版发行项: | Homewood, Ill. : Irwin, 1986. |
载体形态: | xxvii, 629, [45] p. : ill. (some col.) ; 28 cm. |
丛编说明: | The Irwin series in marketing |
一般附注: | Includes index. |
书目附注: | Bibliography: p. [631]-[633]. |