书目详细信息
： Service management and marketing :
书目信息 机读格式(MARC)
| ISBN： | 9781118921449 (pbk.) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Gronroos, Christian, |
| 题名： | Service management and marketing : managing the service profit logic / Christian Gronroos. |
| 版本说明： | Fourth edition. |
| 索书号： | F719/G876E |
| 载体形态： | ix, 522 pages : illustrations ; 23 cm |
| 一般附注： | Includes index. |
| 格式化内容附注： | The service and relationship imperative : managing in service competition -- The nature of service and service consumption, and its customer management implications -- The service profit logic and service management principles -- Service and relationship quality. |