ISBN: | 9781137348913 (alk. paper) |
编目源: | DLC DLC DLC |
个人名称: | Fisher, Michael.1953- |
题名: | The power of customer misbehavior : drive growth and innovation by learning from your customers / Michael Fisher, Martin Abbott, Kalle Lyytinen. |
索书号: | F713.55/F535E |
载体形态: | vii, 192 pages : illustrations ; 23 cm |
书目附注: | Includes bibliographical references (pages 162-184) and index. |
格式化内容附注: | Why is viral growth important? -- Technological factors -- The viral model -- The concept of self-identity -- Identity and self verification -- Seeing and being seen -- Getting it right -- Getting it wrong -- Conclusion. |