ISBN: | 0750662484 (pbk.) |
---|---|
个人名称: | Smith, Brian D., |
题名: | Making marketing happen : how great companies make strategic marketing planning work for them / Brian D. Smith. |
索书号: | F713.3/S643E |
出版发行项: | Oxford : Elsevier Butterworth-Heinemann, 2005. |
载体形态: | xvi, 377 p. ; 25 cm. |
书目附注: | Includes bibliographical references (p. [360]-370) and index. |