编目源: | DLC DLC DLC |
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会议名称: | National Conference on Social Marketing, |
题名: | Marketing analysis for societal problems / [National Conference on Social Marketing, December 1972] ; edited by Jagdish N. Sheth and Peter L. Wright. |
索书号: | F713.5/S554-2E |
出版发行项: | Urbana : University of Illinois, 1974. |
载体形态: | 270 p. ; 24 cm. |
丛编说明: | Marketing symposium series |
书目附注: | Includes bibliographies. |