书目详细信息
： Entrepreneurship /
书目信息 机读格式(MARC)
| ISBN： | 9781394262809 |
|---|---|
| ISBN： | 1394262809 |
| 编目源： | DLC DLC DHT UKMGB OCLCO YDX |
| 个人名称： | Zacharakis, Andrew, |
| 题名： | Entrepreneurship / Andrew Zacharakis, Babson College, Andrew C. Corbett, Babson College, William D. Bygrave, Babson College. |
| 版本说明： | Sixth edition. |
| 索书号： | F272.91/Z16=6E |
| 出版发行项： | Hoboken, NJ : Wiley, [2025] |
| 载体形态： | 1 volume (various pagings) : illustrations (black and white) ; 26 cm |
| 一般附注： | Previous edition published in 2020. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | 1. An opportunity to lift all: the power of entrepreneurship -- 2. The entrepreneurial process -- 3. Opportunity recognition, shaping, and reshaping -- 4. Prototyping your ideas -- 5. The importance of business models -- 6. Entrepreneurial marketing -- 7. Digital marketing for entrepreneurs -- 8. Building the founding team -- 9. The business planning process -- 10. Building your pro forma -- 11. Raising money for starting and growing a business -- 12. Debt and other forms of financing -- 13. Legal and tax issues, including intellectual property -- 14. Entrepreneurial growth -- Glossary -- Index. |