ISBN: | 0201030578 |
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个人名称: | Hughes, G. David |
题名: | Marketing management : a planning approach / G. David Hughes. |
索书号: | F713.5/H893E |
出版发行项: | Reading, Mass. : Addison-Wesley Pub. Co., c1978. |
载体形态: | xxviii, 576 p. : ill. ; 25 cm. |
丛编说明: | Addison-Wesley series in marketing |
书目附注: | Includes bibliographies and index. |