ISBN: | 0256018383 |
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个人名称: | Boyd, Harper W. |
题名: | Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. |
版本说明: | 4th ed. |
索书号: | F713.5/B789E |
出版发行项: | Homewood, Ill. : R. D. Irwin, 1977. |
载体形态: | xii, 692 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |