ISBN: | 9781788355681 |
编目源: | ZTJCKTS ZTJCKTS |
题名: | Encyclopaedia of marketing and consumer behaviour vol.2: the challenges and issues / Contributors, Xiaodan Yang, Kun Gai, Jing Wu, Sandra Maria Correia Loureiro et al. |
索书号: | F713.50-61/Y22E/2 |
载体形态: | 4 volumes : illustrations ; 24 cm |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | V. 1. Consumer behaviour: applications in marketing -- v. 2. Contemporary issues in marketing and consumer behaviour -- v. 3. Online consumer behavior: theory and research -- v. 4. International consumer behavior in the 21st Century: impact on marketing. |